L.12.12 French Panache, Lacoste perfumes featured in a unique advertisement
Maison Lacoste has always been associated with the world of sport. Created by a former professional tennis player, it has now considerably expanded its offer, offering both clothing and perfumes. In this context, Lacoste has just presented the release of two new essences, L.12.12 French Panache for Elle and L.12.12 French Panache for Him. Inspired by the tricolor that the champions proudly wave on the podium, these juices are already displayed in a unique advertisement. So here are the images and the universe of these essences …
The very urban advertising campaign of L.12.12 French Panache
Lacoste’s L.12.12 French Panache perfumes are featured in an advertisement that does not exceed 30 seconds, a time that is both short but sufficient to set the scene for these new fragrances. Here, the brand has chosen to combine the female and male versions of its perfume in the same marketing campaign.
Thus, the two muses of Lacoste mutually pass the buck, appearing as beings at the same time very different but perfectly complementary. The man, dressed in blue, immediately brings to mind the bottle of the new L.12.12 French Panache pour Lui. This color, far from having been chosen at random, is a pledge of appeasement, serenity and masculinity to the four corners of the globe. The woman, for her part, proudly wears a flamboyant red, at the same time variegated, fiery and passionate. The two set off in a mad race through the city. The universe is particularly urban, taking place under city arcades, in cobbled alleys or on escalators in a metro station. The advertisement for L.12.12 French Panache perfumes by Lacoste is played to the sound of “Like Boys” by Hyphen Hyphen, a title that is both energizing but evanescent. Exchange of knowing looks and gestures of affection are also at the rendezvous. More than ever, the two essences of Lacoste seem perfectly complementary.
Who are the two fragrances featured in this advertisement?
For women, Lacoste has chosen a flamboyant red bottle, evoking one of the three colors of our tricolor. The Lacoste crocodile is proudly displayed on its front face here. On the scent side, L.12.12 French Panache pour Elle is characterized by a fruity and chypre scent. L.12.12 French Panache pour Elle is not lacking in temperament and this is noticeable from the start. These top notes combine the freshness of bergamot with the powerful heat of pink pepper. Blackcurrant berries give it a more fruity panache. The heart of L.12.12 French Panache pour Elle relies on the femininity of rose and jasmine, to which is added a sparkling accord of rosé champagne. Basically, L.12.12 French Panache pour Elle focuses on the sensuality of white woods, musk and patchouli.
Pour son homologue masculin, Lacoste a fait le choix de l’autre couleur dominante du drapeau français : le bleu roi. Ce jus s’avère quant à lui bien plus aromatique. Sa fraîcheur est instantanée, démarrant par un trio de cardamome, de citron et de mandarine. Puis, L.12.12 French Panache pour Lui est lui aussi très contrasté, en se réchauffant d’un accord solaire évoquant la terre battue. La pomme et la lavande préserve malgré tout son énergie aromatique et fruitée. Enfin, L.12.12 French Panache pour Lui devient plus séducteur et moelleux, dans un sillage de bois de santal et de patchouli.